Art Selling 2024: How to Sell Paintings, Digital Art, and Blue Chip Works Today

When you're selling art in 2024, you're not just offering a painting—you're offering a story, a feeling, and sometimes, a piece of financial security. Art selling, the process of exchanging original artworks for money through galleries, online platforms, or direct client sales. Also known as art commerce, it’s changed more in the last five years than in the last fifty. No longer do you need a gallery to make a sale. Artists today are selling directly through Instagram, Etsy, NFT marketplaces, and even TikTok. But here’s the catch: selling art isn’t about posting a photo and hoping for the best. It’s about understanding who buys, why they buy, and how to position your work so it stands out in a crowded digital space.

Digital art, original artwork created or manipulated using digital tools and sold as files, prints, or NFTs. Also known as online art, it’s become one of the fastest-growing segments in art selling. Artists are making real money from digital pieces—some even earning more than traditional painters. But not all digital art sells. What works? Clean, bold designs. Limited editions. Authentic artist stories. And clear pricing. Meanwhile, blue chip art, high-value works by established artists like Picasso, Warhol, or Hockney that hold or increase value over time. Also known as investment art, it’s still the backbone of major auctions and private collections. If you’re not selling blue chip pieces yourself, you’re likely selling to someone who buys them. Knowing the difference between art you sell for $200 and art you sell for $200,000 matters.

And then there’s the price. Painting price, the amount an artist charges for an original painting based on size, materials, reputation, and demand. Also known as art valuation, it’s not guesswork. It’s math. It’s market research. It’s knowing what similar artists in your region and medium are charging. A 16x20 oil painting by an unknown artist shouldn’t cost $1,500 unless you’ve got a proven track record. But if you’ve sold five pieces in the last year, collected five five-star reviews, and posted consistent behind-the-scenes content? That price becomes believable. People don’t buy art because it’s expensive—they buy it because they believe it’s worth it.

You’ll find posts here that break down exactly how to price your work, what digital art sells best right now, and why blue chip collectors aren’t just rich—they’re strategic. You’ll learn how to turn a photo into a painting people want to hang on their wall, how abstract art connects to personality and emotion (and why that matters to buyers), and why varnish isn’t just a finish—it’s part of your sales pitch. This isn’t theory. These are real tactics used by artists who made their first $1,000 sale in 2024. Whether you’re selling your first piece or scaling your gallery, the tools, truths, and trends here will help you close more deals—not just guess at them.